The startup operates a market research platform that utilizes digital survey tools and data analytics to streamline the research process. Their services enable clients to efficiently gather customer satisfaction metrics, evaluate new products, and enhance advertising strategies through structured questionnaires and detailed analysis.
Funding
$4.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional market research methods often struggle to reach niche, affinity, or geographically specific target audiences, leading to incomplete or biased data. Furthermore, the process of conducting market studies, from design to analysis, can be time-consuming and resource-intensive, hindering agility and speed to insight.
Solution
Discurv provides a market research platform that combines innovative sampling techniques with an AI-enhanced platform to streamline the entire research process. The platform leverages social media sampling to access niche and hard-to-reach audiences, complemented by traditional panel sampling and client database integration. Discurv automates time-consuming tasks, from questionnaire programming to advanced statistical analysis, enabling faster turnaround times and deeper insights. Clients can choose from full-service support from experienced consultants or leverage the self-service platform for agile, independent studies.
Target Audience
Discurv serves research directors, marketing directors, PR & communication directors, strategic planners, and strategy consultants across various industries seeking agile and comprehensive market research solutions.
Features
- Multi-source sampling: social media, partner panels, and client databases
- AI-enhanced platform automating study creation, data collection, and analysis
- Advanced data cleaning processes to ensure data accuracy and reliability
- Turnkey deliverables including PowerPoint reports, oral presentations, interactive dashboards, and infographics
- Statistical analysis tools including preference analysis, penalty analysis, price analysis, and correspondence factor analysis
- Brand tracking capabilities to measure brand awareness, image, and marketing campaign effectiveness
- GDPR compliance and commitment to protecting personal data