Disco operates an AI-driven partnership platform that utilizes post-purchase data to recommend complementary brands to consumers, enhancing customer acquisition for participating businesses. By leveraging insights from over 80 million U.S. online shoppers, Disco enables brands to identify high-value customer overlaps and drive incremental revenue through targeted recommendations.
Funding
$27.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many brands struggle to efficiently acquire new customers and often lack clear insights into where their existing customers shop. Traditional advertising methods can be costly and may not effectively target the right audience, leading to wasted ad spend and lower ROI.
Solution
Disco provides a post-purchase ad network that connects complementary brands, enabling them to recommend each other's products to high-intent shoppers. By analyzing data from over 80 million U.S. online shoppers and $20B+ in historical transactions, Disco identifies valuable customer overlaps and facilitates targeted recommendations through a post-purchase widget. This allows brands to reach customers at a critical moment—immediately after they've made a purchase from a related brand—driving incremental revenue and improving customer acquisition efficiency. The platform also offers insights into customer shopping behavior, helping brands refine their buyer personas and partnership strategies.
Target Audience
The primary target audience is e-commerce brands looking to acquire new customers efficiently and gain deeper insights into their customer base.
Features
- Post-purchase widget that recommends complementary products to shoppers.
- Data-driven insights into customer shopping behavior and brand overlap.
- Access to a network of over 1,000 brands for potential partnerships.
- Tools to refine buyer personas and partnership strategies.
- Community Slack channel to connect with other marketers and brands.
- Reporting dashboard to track conversions and ROI.