Dirty Labs utilizes enzyme-driven cleaning technology, Phytolase®, to deliver effective cleaning solutions without petrochemicals or harmful additives. The company addresses environmental pollution and health concerns associated with conventional cleaning products by offering biodegradable, non-toxic alternatives that maintain or exceed traditional cleaning performance.
Funding
$8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
EEFounders
Product
Problem
Conventional cleaning products often rely on petrochemicals and harmful additives, contributing to environmental pollution and raising health concerns. These products can also leave residues on fabrics, diminishing their quality and vibrancy over time.
Solution
Dirty Labs offers a range of bio-based cleaning solutions powered by their proprietary Phytolase® enzyme technology. These formulas deliver effective cleaning performance without the use of harsh chemicals, pollutants, or additives. The company's products are readily biodegradable, non-toxic, and designed to be gentle on fabrics, preserving their color and integrity. By using hyper-concentrated formulas, Dirty Labs minimizes water usage and reduces the overall environmental impact of cleaning.
Target Audience
The primary target audience includes environmentally conscious consumers seeking effective, non-toxic cleaning alternatives, as well as individuals with sensitive skin or allergies who require gentle and hypoallergenic cleaning products.
Features
- Phytolase® enzyme-driven cleaning technology for effective stain removal and odor elimination
- Readily biodegradable and non-toxic formulas, certified by EPA Safer Choice and USDA Biobased
- Hyper-concentrated formulas requiring less than 2 teaspoons per standard load
- Products free of petrochemicals, sulfates, parabens, and artificial brighteners
- Recyclable aluminum and cardboard packaging to minimize waste
- Specialized detergents for laundry, dishwashing, and delicate fabrics
- Options available for sensitive skin, verified by EWG and recognized by the National Eczema Association (NEA)