Kathleen Lappe
CEO

This startup develops mobile applications for real estate agents that enable them to effectively market their listings and enhance client communication through organized brand promotion and multimedia content. By providing tools for audio and virtual tours, the application helps agents differentiate themselves in a competitive market and streamline their business operations.
Raised to date
$3.8MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Real estate agents face challenges in effectively marketing listings to a diverse, global audience due to language barriers and the need for accessible content for individuals with disabilities. Traditional methods often lack the tools to create engaging, multilingual presentations and manage buyer interest efficiently.
DirectOffer provides a suite of mobile and web-based tools designed to enhance real estate marketing and client engagement. The platform enables agents to create AI-powered multilingual audio tours, which broadens the reach of listings to international buyers and ensures ADA compliance through closed captioning. DirectOffer also features InterestGrid, a system for managing buyer interest and offers, providing transparency and fostering competition among potential buyers. The DirectOffer mobile app centralizes communication and lead tracking, helping agents strengthen client relationships and close deals more efficiently.
DirectOffer primarily targets real estate agents, brokers, and MLS organizations seeking to enhance their marketing capabilities, reach a global audience, and ensure accessibility for all potential buyers.