Gavin Upiter
Founder / Managing Director

Directo operates an independent B2B e-commerce pharmacy marketplace that integrates with point-of-sale systems to streamline purchasing, logistics, and invoicing for pharmacies. By providing real-time price transparency and simplifying complex buying decisions, Directo reduces the time and effort pharmacies spend on procurement, ultimately increasing their operational efficiency and profitability.
Raised to date
$4.3MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founder / Managing Director
Pharmacies often face challenges in procurement due to fragmented supplier networks, lack of real-time price transparency, and manual processes for ordering, logistics, and invoicing. These inefficiencies consume significant time and resources, hindering operational efficiency and profitability.
Directo provides an independent B2B e-commerce marketplace that streamlines pharmaceutical purchasing by integrating directly with pharmacy point-of-sale (POS) systems. The platform offers real-time price transparency, simplifies complex buying decisions, and automates logistics and invoicing processes. By connecting pharmacy buyers directly with suppliers, Directo reduces the time and effort spent on procurement, enhances operational efficiency, and fosters stronger relationships between pharmacies and their suppliers. The platform's design emphasizes ease of use and flexibility, allowing both buyers and suppliers to tailor the system to their specific needs.
Directo primarily targets pharmacies seeking to streamline their procurement processes, reduce costs, and improve operational efficiency, as well as pharmaceutical suppliers aiming to expand their reach and build stronger relationships with pharmacy buyers.