Provides an AI-driven hotel marketing platform that uses predictive analytics and automated SMS campaigns to re-engage past guests, convert OTA bookings to direct reservations, and improve guest retention. By analyzing guest data and travel patterns, it enables hotels to send hyper-personalized messages at optimal times, resulting in a 15.5% average conversion rate and over $83 million in additional revenue for clients.
Funding
Funding not disclosed
IGJJPAFounders
Product
Problem
Hotels often struggle to convert first-time guests into repeat customers, leading to a significant loss in potential revenue. Online Travel Agencies (OTAs) provide bookings but charge substantial commissions, reducing profit margins for hotels. Incomplete or inaccurate guest data hinders effective personalization and targeted marketing efforts.
Solution
Directful offers an AI-powered marketing platform designed to help hotels increase direct bookings and improve guest retention. The platform analyzes guest data to predict optimal booking times and automatically sends personalized SMS campaigns to re-engage past guests. By enriching guest profiles and identifying travel patterns, Directful enables hotels to deliver targeted messaging that boosts conversion rates and fosters long-term loyalty. The system also helps hotels convert OTA bookers into direct customers, reducing commission fees and maximizing revenue.
Target Audience
Directful primarily targets hotels and resorts looking to increase direct bookings, improve guest retention, and reduce reliance on OTAs.
Features
- AI-driven Customer Data Platform (CDP) that analyzes and enriches guest data for comprehensive customer profiles
- Predictive analytics to determine the optimal times to re-engage past guests with targeted SMS campaigns
- Automated, hyper-personalized messaging based on guest preferences and past behavior
- Tools to convert OTA bookers into direct customers through specialized offers and communications
- Integration with hotel booking engines to streamline the booking process
- Reputation management features to track and improve online reviews
- Chatbot functionality for automated guest communication and support
- Text blast capabilities for sending bulk SMS campaigns