Directed Edge
Directed Edge provides a Shopify plugin that generates up to half a million product recommendations daily, helping merchants boost sales through personalized and contextual suggestions. The app supports multiple recommendation types—including related products, cart-based suggestions, bundles, and top or recently viewed items—and offers advanced features like a hand-picker for curated bundles, Liquid-based business rules, and CSV import/export for external recommendation data.
- Retail Technology
- Commerce & Shopping
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
E-commerce merchants struggle to surface relevant products to shoppers at the right moment, leading to missed cross-sell and upsell opportunities. Generic recommendation widgets often lack the flexibility to reflect a store's specific merchandising logic, and importing pre-existing curated lists is cumbersome.
Solution
Directed Edge offers a Shopify app that generates up to half a million product recommendations per day, using a combination of automatic algorithms and merchant-defined rules. The app analyzes store data to power a variety of recommendation types, including related products, cart suggestions, bundles, and personalized recommendations for returning customers. Merchants can fine-tune the output using Liquid-based business rules, such as restricting recommendations to the same vendor, and can blend automatic suggestions with hand-picked selections. A CSV importer/exporter allows stores to bring in external recommendation data, making the system adaptable to existing merchandising workflows.
Target Audience
Primary customers are Shopify store owners and merchants seeking to increase average order value and conversion rates through automated, customizable product recommendations.
Features
- Generates up to 500,000 product recommendations daily per store
- Supports multiple recommendation types: related products, cart recommendations, product bundles, personalized recommendations, top products, recently viewed, related to recently viewed, and transactional email recommendations
- Advanced hand-picker for curating specific product recommendations and bundles, with options to use hand-picked, automatic, or a combination of both
- Liquid-based business rules engine for encoding custom merchandising logic (e.g., same-vendor recommendations, product-type constraints)
- CSV importer/exporter for integrating external hand-picked recommendation data