Digital Motors is an automotive retail and financial technology platform that provides a complete online sales solution for dealerships, enabling them to connect with in-market buyers through a network of over 550 auto-buying sites. The platform enhances sales efficiency by offering targeted marketing tools and actionable insights, helping dealers increase profitability and close rates.
Funding
Funding not disclosed
AFounders
Product
Problem
Automobile dealerships face challenges in efficiently connecting with qualified, in-market car buyers in the crowded online marketplace. They need effective tools to target the right customers, manage inventory, and streamline the sales process to improve profitability.
Solution
TrueCar provides a comprehensive automotive retail and marketing platform designed to connect dealerships with a large network of active car shoppers. The platform offers targeted marketing solutions, leveraging billions of data points and agency-level expertise to identify and engage potential buyers. By providing tools for inventory management, digital retailing, and performance analytics, TrueCar enables dealerships to enhance sales efficiency, increase close rates, and drive profitability. The platform integrates with TrueCar+ and other auto-buying sites, extending audience reach and facilitating connections with buyers at every stage of their purchasing journey.
Target Audience
The primary customers are franchise and independent automobile dealerships seeking to enhance their online presence, connect with more qualified buyers, and improve sales efficiency.
Features
- Access to a network of over 550 auto-buying sites, including TrueCar and partner brands.
- Targeted marketing solutions leveraging data analytics to identify and engage in-market car buyers.
- Digital retailing tools to facilitate online sales and streamline the customer experience.
- Inventory management solutions to optimize vehicle listings and attract potential buyers.
- Performance analytics and reporting to track sales performance and identify areas for improvement.
- Integration with TrueCar+ to provide a seamless online car-buying experience.
- Training and support resources through TrueCar University to enhance dealership team performance.