DigitalEjis has developed a predictive software tool that utilizes machine learning and behavioral algorithms to assess an individual's susceptibility to gambling addiction before any bets are placed. This technology enables gambling operators to create safer betting environments, reducing the risk of addiction and enhancing customer retention through personalized protection strategies.
Funding
Funding not disclosed
Founders
Product
Problem
Gambling operators struggle to identify and assist customers at risk of developing gambling addiction before problematic behaviors begin. Existing solutions primarily monitor betting behavior, which is often too late for effective prevention. This reactive approach can lead to increased regulatory scrutiny and reduced customer lifetime value due to addiction-related churn.
Solution
DigitalEjis offers a predictive software platform that leverages machine learning and behavioral algorithms to assess an individual's susceptibility to gambling addiction prior to any betting activity. The platform uses a fast, engaging online assessment and mini-game during account activation, enhanced by hidden metadata capture. Based on medically evidenced research in neuroscience, computational psychology, and AI, the system provides gambling operators with actionable insights to create safer betting environments. DigitalEjis also offers post-prediction monitoring and prevention tools that provide personalized feedback based on deterministic betting pattern algorithms and AI layers, allowing operators to fine-tune the gambling experience dynamically. For severe cases, the platform facilitates direct intervention through a smartphone-based Cognitive Behavioral Therapy program.
Target Audience
The primary target audience includes gambling operators seeking to proactively prevent gambling addiction among their customers, create safer betting environments, and increase customer retention.
Features
- Prediction product uses a quick online assessment and mini-game to predict addiction susceptibility before gambling starts.
- AI-driven algorithms continuously improve prediction accuracy based on user data.
- Monitoring & Prevention product provides non-intrusive monitoring with actionable feedback based on betting patterns and AI analysis.
- Intervention product offers a smartphone-based Cognitive Behavioral Therapy program for customers facing severe addiction issues.
- The platform requires minimal system integration for operators and causes zero disruption to the user journey.
- All tests and analysis are hosted on secure servers, ensuring GDPR compliance.
- The system provides dynamic, personalized adjustments to the betting experience.