Digital Link provides a platform for creating GS1 Digital Link QR codes that give physical products a permanent web identity, enabling compliance with digital product passport regulations and direct consumer engagement. The platform includes an AI-powered product assistant called Cleo that answers consumer questions about products in natural language, grounded in brand-approved data. Digital Link also offers Smart Product Pages, which are mobile-optimized digital passports that automatically populate regulatory information and can be updated dynamically without reprinting packaging.
Funding
Funding not disclosed
Founders
Product
Problem
Brands face increasing regulatory pressure to provide digital product information, including digital product passports required by emerging EU regulations, while consumers expect instant access to product details, sustainability data, and usage instructions. Traditional linear barcodes cannot connect physical products to the web, limiting transparency, traceability, and direct consumer engagement opportunities.
Solution
Digital Link provides a platform for creating GS1 Digital Link QR codes that give every product a permanent, standards-based web identity. The platform includes a GS1-conformant resolver that redirects scans to the most appropriate resource based on device and context, plus Smart Product Pages that serve as mobile-optimized digital product passports with automatically populated regulatory information. The AI-powered assistant Cleo turns every scan into an interactive conversation, answering consumer questions about features, usage, and sustainability using brand-approved product data. All content is dynamic and can be updated without reprinting packaging, and the platform integrates with existing ERP, PIM, or data pool systems for automated product information management.
Target Audience
Primary customers are brands and manufacturers in food, cosmetics, fashion, and baby product sectors that need to meet digital labeling regulations and engage consumers through connected packaging, as well as retailers and supply chain operators seeking traceability and compliance solutions.
Features
- GS1 Digital Link QR code generation with customizable design options including frames, call-to-action prompts, and GTIN fallback for damaged packaging
- AI product assistant Cleo that provides natural language, context-aware answers grounded in verified brand data
- Smart Product Pages with automated regulatory content for categories including food, cosmetics, fashion, and baby products, with multilingual auto-translation
- GS1-conformant digital link resolver that redirects users based on device type, scanning software, and other criteria
- Bulk QR code generation for entire product catalogs via ERP/PIM integration or CSV upload
- Real-time analytics tracking scans, traffic sources, device types, and supply chain insights with optional privacy-compliant tracking deactivation
- Dynamic content management enabling product recalls, expiry-date-based discounts, and real-time pricing updates through the same QR code
- Custom domain support for branded digital links that reinforce consumer trust