The startup operates a mall analytics platform that utilizes sensor technology to track customer behavior, measure display effectiveness, and count foot traffic. This data enables retailers and shopping centers to optimize visitor flow and enhance operational performance.
Funding
$5.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Physical spaces such as shopping centers, airports, and train stations lack comprehensive, real-time data on pedestrian traffic and visitor behavior. Traditional methods of data collection are often inaccurate, costly, and fail to provide actionable insights for optimizing operations and enhancing customer experiences.
Solution
Digeiz provides an AI-powered audience measurement platform that leverages existing camera infrastructure to deliver GDPR-compliant footfall analytics. The platform processes video streams in real-time using deep learning algorithms to provide insights into visitor counts, demographics (age and gender), dwell times, and cross-visit patterns. This data is accessible through an online dashboard and API, enabling businesses to make data-driven decisions regarding leasing, commercial partnerships, asset management, and media activation. Digeiz's technology is certified by CESP, ensuring accurate measurement of audience and campaign performance KPIs.
Target Audience
The primary target audience includes shopping centers, airports, train stations, and other high-traffic venues seeking to optimize operations, enhance customer experiences, and monetize audience data.
Features
- AI-powered analysis of existing CCTV camera feeds, eliminating the need for additional hardware in most cases
- Real-time data processing with no image saved, ensuring GDPR compliance
- Segmentation of visitors by age range, gender, and party size
- Measurement of visitor journeys, dwell times, and cross-visit patterns
- Online dashboard and API for integrating audience data with existing business intelligence tools
- Programmatic DOOH capabilities for monetizing screen audiences
- IT monitoring and data quality algorithms to ensure data accuracy
- Solutions tailored for malls (MALLFLOW), media (MEDIAFLOW), live events (LIVEFLOW), and parking facilities (CARFLOW)