Built Different AI turns a single smartphone into a pro-grade cameraman, statkeeper, and analyst for amateur and recreational sports. The company's AI engine is tuned for three sports, automatically tracking plays and generating insights without requiring specialized equipment. A recent partnership with SoftBank Corp. will bring this technology to the Japanese market.
Funding
Funding not disclosed
Founders
Product
Problem
Advanced sports technology—including automated camera systems, player tracking, and performance analytics—has historically been available only to professional teams with significant budgets. Amateur and recreational athletes lack access to tools that can capture their games, generate statistics, and provide meaningful feedback to help them improve.
Solution
Built Different AI provides a software platform that transforms a standard smartphone into a comprehensive sports analysis tool. The system uses a single AI engine tuned for multiple sports to automatically track plays, record game footage, and generate statistics without requiring any additional hardware. Athletes and coaches can set up their phone on the sideline and receive professional-grade analysis of their games, including automated camera work that follows the action and statkeeping that eliminates manual data entry. The platform is designed to be accessible to anyone, democratizing sports technology that was previously reserved for elite programs.
Target Audience
Primary customers are amateur and recreational sports leagues, teams, and individual athletes who want professional-level game recording and performance analytics without the cost of dedicated equipment or personnel.
Features
- Single-phone setup that replaces dedicated camera operators, statkeepers, and analysts
- AI engine tuned for three specific sports, with automated play tracking and event recognition
- Pro-grade camera automation that follows game action without human intervention
- Automated stat generation that removes the need for manual scorekeeping
- Cloud-based processing that delivers analysis results without specialized on-site hardware