WAER is developing a novel system for fragrance consumption centered around curation, layering, and rotation of scents. This platform aims to redefine how consumers interact with and experience personal fragrances. Further details about the product offering are anticipated for release in 2026.
Funding
$980K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The traditional fragrance industry often lacks transparency, relies on non-vegan ingredients, and offers limited personalization, resulting in consumers struggling to find scents that truly resonate with their individual preferences and values. The complex supply chains and batch production methods can also lead to higher prices and less sustainable practices.
Solution
Diem Scents leverages data-driven technology to provide personalized fragrance discovery and creation. The company offers vegan-friendly, gender-neutral Eau de Parfums crafted by world-class perfumers. Customers can explore a curated selection of scents through a personalized discovery set, which is tailored to their individual preferences using a scent quiz. Diem Scents also prioritizes transparency and sustainability by using small batch production and streamlined supply chains.
Target Audience
Diem Scents targets consumers who are seeking personalized, vegan-friendly, and high-quality fragrances, and who value transparency and sustainability in the fragrance industry.
Features
- Personalized fragrance discovery through an online scent quiz
- Curated discovery set allowing customers to sample five fragrances tailored to their preferences
- Vegan-friendly and cruelty-free Eau de Parfums with a 20% fragrance concentration for long-lasting scents
- Gender-neutral fragrances designed for individual expression
- Option to return 30ml bottles within 14 days if the scent is not a match
- Informative content on fragrance notes and application techniques through the DIEM Academy blog