Die-Hard provides AI‑driven marketing automation for attendance‑based businesses, turning ticketing and engagement data into actionable audience segments such as Die‑Hards, Casuals, and Drop‑Off Risks. By predicting fan behavior and automatically triggering personalized campaigns, the platform helps venues and event organizers boost loyalty, repeat attendance, and revenue without manual data handling.
Funding
Funding not disclosed
Founders
Product
Problem
Attendance-driven businesses often lack the tools to turn raw ticketing and engagement data into actionable insights, leading to generic marketing that wastes spend on low‑value fans while missing opportunities to retain high‑value attendees.
Solution
Die-Hard applies AI to ingest ticketing, attendance, and fan interaction data, automatically segmenting audiences into groups such as Die‑Hards, Casuals, Drop‑Off Risks, and High‑Value Attendees. The platform predicts individual fan behavior and triggers personalized marketing campaigns without manual intervention. Marketers receive dashboards that highlight spending patterns, loyalty metrics, and growth trends, enabling them to allocate budget toward the most profitable segments. By automating campaign activation and providing data‑driven recommendations, Die-Hard helps creators, agencies, labels, and brands increase repeat attendance and improve fan loyalty.
Target Audience
Primary customers are creators (artists, DJs, festival curators), independent labels, tour operators, and agencies that manage live events and need data‑driven fan retention tools.
Features
- AI‑driven ingestion of ticketing, attendance, and engagement data for real‑time audience profiling
- Automated segmentation into Die‑Hards, Casuals, Drop‑Off Risks, and High‑Value Attendees
- Predictive behavior modeling that forecasts likelihood of repeat attendance
- Auto‑triggered personalized marketing campaigns based on segment and predicted behavior
- Dashboard analytics showing spend, loyalty, growth trends, and segment performance
- Integration hooks for brands and sponsors to target culturally aligned, engaged fanbases