Dicer.ai is a performance‑marketing SaaS that uses AI to analyze ad creatives—including video frames, images, copy, and targeting data—and turn insights into actionable steps for the whole team. By linking creative analysis with audience targeting, it helps marketers optimize campaigns and increase conversions, offering frame‑by‑frame video inspection and detailed audience segmentation as core features.
Funding
Funding not disclosed
Founders
Product
Problem
Marketers often struggle to evaluate the effectiveness of their ad creatives across multiple formats, leading to inefficient spend and missed conversion opportunities. Existing tools provide fragmented data without actionable guidance, making it difficult to optimize videos, images, copy, and audience targeting in a unified workflow.
Solution
Dicer is a performance‑marketing SaaS platform that leverages AI to deliver comprehensive, multi‑modal analysis of ad creatives. The system examines video frame‑by‑frame, detects objects, scenes, text and audio cues, and evaluates image composition and copy wording, including emojis. Targeting insights cover custom, lookalike, demographic, interest and geo segments, enabling marketers to align creative decisions with audience data. AI‑generated recommendations and weekly actionable insights guide teams on creative revisions, audience refinements, and budgeting adjustments. The platform integrates with Meta and Google Ads, and offers Slack notifications to streamline collaboration across creative, analytics, and media‑buying functions.
Target Audience
Primary customers are performance marketers, media agencies and in‑house growth teams that manage multi‑channel ad campaigns and need data‑driven creative optimization.
Features
- Frame‑by‑frame video analysis with object, text and audio detection to assess hook effectiveness
- Image inspection that identifies objects, scenes and textual elements for visual narrative optimization
- Copy evaluation that parses short and long‑form text, emojis and sentiment for messaging clarity
- Targeting analytics covering custom, lookalike, demographic, interest and geographic audiences
- AI‑driven recommendations for new creatives, generative audiences and budget allocation
- Integrations with Meta Ads, Google Ads and Slack (beta) for seamless workflow automation
- Weekly actionable insight reports delivered to all team members