Dianomi operates a marketplace that inserts native, contextual ads into premium finance, business and luxury lifestyle publisher sites. Advertisers select privacy‑first, high‑value audience segments—such as C‑suite executives or high‑income earners—and are billed only for verified user engagements, while publishers receive performance‑based revenue. The platform offers real‑time analytics and API integrations for campaign monitoring and optimization.
Funding
$8.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands aiming to reach affluent, business‑oriented audiences often rely on generic ad networks that lack premium editorial contexts and precise, privacy‑compliant targeting, resulting in low engagement rates and high cost per acquisition.
Solution
Dianomi operates a premium publisher marketplace that delivers native, contextual advertisements on a pay‑per‑engagement basis. By aggregating inventory from over 320 finance, business, and luxury lifestyle publishers, the platform provides access to more than 500 million devices and 8 billion native impressions each month. Advertisers select from custom‑built high‑value audience segments—such as C‑suite executives, ETF investors, and tech adopters—to place content directly alongside editorial in a brand‑safe environment. The pay‑per‑engagement model ensures clients are charged only for verified user interactions, driving lower CPA and higher conversion quality. Real‑time dashboards report impressions, engagements, and traffic to client sites, enabling data‑driven optimization. Publisher partners benefit from increased page yield through performance‑based campaigns, while maintaining compliance with privacy‑first standards.
Target Audience
Primary customers are premium business and lifestyle brands seeking high‑value audience engagement, and premium publishers looking to monetize inventory through performance‑based native advertising.
Features
- Integrated native ad engine that injects brand content into editorial streams of 320+ premium finance, business, and luxury lifestyle publishers.
- Pay‑per‑engagement pricing that charges only for verified user actions (clicks, scrolls, time‑on‑page).
- Granular, pre‑built audience segments (C‑suite, ETF investors, tech adopters, high‑income earners > $100k, etc.) with identity‑free, privacy‑first targeting.
- Real‑time analytics dashboard delivering metrics on engagements, traffic, CPA, and reach across 500 million devices.
- API and reporting integrations compatible with major ad‑tech stacks for seamless campaign management.
- Publisher tools that boost page yield via direct‑sold performance campaigns and provide transparent revenue‑share reporting.
- Compliance framework adhering to IAB transparency standards, opt‑out mechanisms, and brand‑safe inventory controls.