Dfinitiv's SmartOffers™ Platform utilizes AI to deliver personalized shopping offers and cashback rewards, enhancing customer engagement throughout the shopping journey. By addressing the issue of irrelevant and unnoticed offers, the platform increases brand loyalty and drives revenue growth for businesses.
Funding
Funding not disclosed
Founders
Product
Problem
Many digital shopping offers are irrelevant to consumers, leading to them being ignored and resulting in missed opportunities for both customers and businesses. Outdated interfaces and a disconnect from the consumer's shopping journey contribute to this friction.
Solution
Dfinitiv's SmartOffers™ Platform is an AI-powered offer and rewards platform designed to deliver personalized shopping experiences that enhance customer engagement and build brand loyalty. The platform surfaces relevant offers at the right time, whether online or in-store, by connecting offers directly to the shopping journey. It provides a white-label solution that supports consumers at every step, increasing both engagement and revenue for businesses. The platform aims to provide a seamless and delightful offer journey, putting the brand at the forefront of the shopping experience.
Target Audience
The primary target audience includes businesses looking to enhance customer loyalty programs, drive revenue from consumer purchases, and improve customer lifetime value through personalized shopping experiences.
Features
- AI-powered personalization to deliver relevant offers based on shopping behavior and preferences.
- Cashback rewards to incentivize purchases and increase customer lifetime value.
- White-label solution customizable to fit specific brand guidelines and aesthetics.
- Gesture-based offer browsing for an intuitive and engaging user experience.
- Goal-based shopping with AI chat to assist customers in finding desired products and offers.
- Real-time metrics and analytics to track offer performance and optimize campaigns.