Devour.io is a platform that integrates food ordering with gamified rewards, enabling restaurants to engage with the growing demographic of gamers who often eat or drink while playing. By offering tools like DevourGO and DevourPlay, the platform enhances customer loyalty and provides brands with targeted marketing opportunities within the gaming community.
Funding
Funding not disclosed
Founders
Product
Problem
Many gamers struggle to find convenient ways to order food without interrupting their gameplay, leading to delayed meals or suboptimal food choices. Restaurants also face challenges in reaching and engaging with the large and growing gaming demographic.
Solution
Devour.io offers a platform that integrates food ordering directly into the gaming experience, providing gamers with a seamless way to order meals and earn rewards simultaneously. Through its DevourGO mobile app and DevourPlay in-game app, the platform allows users to order from partnered restaurants without leaving their game. The platform also provides restaurants with tools to target marketing efforts and increase brand loyalty within the gaming community through gamified rewards and promotions.
Target Audience
The primary target audience includes gamers looking for convenient food ordering options and restaurants seeking to engage with the gaming community.
Features
- DevourGO: A consumer-facing mobile app (iOS and Android) with gamified loyalty programs, community competitions, and convenient ordering.
- DevourPlay: An in-game app that allows gamers to earn XP, Fuel tokens, and brand promotions while playing over 2,200 PC video games.
- Partner Portals: Branded portals for creators, influencers, multi-unit merchants, and brand partners, offering embedded streams, custom promotions, and tokenized campaign experiences.
- Devour Embed: Embedded commerce solution for partners to integrate convenient and rewarding ordering into their games or websites with revenue-sharing programs.
- FUEL Token: A utility token used within the Devour ecosystem to unlock possibilities and earn rewards.
- XP Rewards: Gamers earn experience points (XP) by playing games and completing quests, which can be redeemed for FUEL tokens, discounts, loot boxes, gift cards, and merchandise.