Detrics
Detrics is a marketing data integration platform that centralizes data from Meta Ads, Google Ads, TikTok, Shopify, and other sources into Google Sheets, BigQuery, Looker Studio, or Claude. It automates data pipelines with hourly, daily, or weekly updates, helping agencies reduce manual work and eliminate reporting errors. The platform offers human support from MarTech experts and claims pricing up to 20x lower than Supermetrics.
- Artificial Intelligence
- Data & Analytics
- Software Only
Funding
Founders
Product
Problem
Marketing agencies spend significant time manually moving large volumes of campaign data between platforms, which adds no value and creates busywork for their teams. This manual process is prone to human error and AI hallucinations when agents lack proper data context, leading to inaccurate reporting and poor decision-making. Fragmented data infrastructure also makes it difficult to maintain accurate multi-channel attribution and stay on top of spend and ROAS across clients.
Solution
Detrics provides a centralized marketing data platform that moves large volumes of data into Google Sheets, BigQuery, Looker Studio, and Claude. Users install a Google Sheets plugin, select relevant metrics from each data source, and set up automatic updates on hourly, daily, or weekly schedules. The platform supports connectors for major advertising and analytics tools, enabling agencies to build robust data pipelines without manual intervention. Detrics also offers free migration from Supermetrics, with a team that handles the entire migration process while keeping existing queries intact, and provides human support from MarTech experts via call, live chat, and Slack.
Target Audience
Primary customers are marketing agencies, particularly those managing 50+ clients or heavy data volumes, as well as in-house marketing teams and e-commerce businesses that need centralized marketing data for reporting and analysis.
Features
- Connectors for Meta Ads, Google Ads, Google Analytics 4, TikTok Ads, Shopify, HubSpot, Klaviyo, and 13+ additional data sources
- Destinations including Google Sheets, Looker Studio, BigQuery, and Claude for flexible data delivery
- Automated data pipeline scheduling with hourly, daily, or weekly update frequencies
- Free Supermetrics migration service with 100% query compatibility, zero historical data loss, and 7-28 day implementation timeframe
- Savings calculator tool that compares pricing against Supermetrics, showing potential monthly and annual savings
- AI prompt templates and MCP integration for enhancing Claude's analysis capabilities with better data context
- Spend and impression alerts to monitor budget control and campaign performance