onBeacon provides a unified analytics platform that ingests real‑time event streams, session recordings, and feature‑usage data from web, mobile, and API services. It applies statistical models and machine‑learning classifiers to surface friction points, funnel drop‑offs, and adoption gaps, delivering insights through configurable dashboards, native design‑tool plugins, and API integrations for product, UX, and growth teams.
Funding
Funding not disclosed
Founders
Product
Problem
Product teams often collect raw user interaction data but lack a unified system to translate those signals into actionable UX improvements, resulting in slow iteration cycles and missed opportunities to boost adoption and retention.
Solution
onBeacon delivers an integrated analytics platform that consolidates event streams, session recordings, and feature usage metrics into a single source of truth. The service applies statistical modeling and machine‑learning classifiers to surface high‑impact UX insights, such as friction points, drop‑off funnels, and feature adoption gaps. Insights are presented through configurable dashboards and can be pushed directly into design and product road‑mapping tools, enabling teams to prioritize work based on quantified impact. Built‑in A/B testing and cohort analysis accelerate hypothesis validation, while automated alerts flag regressions in key growth metrics. The platform’s API and native plugins for popular design systems allow seamless embedding of data into existing workflows, shortening the feedback loop from user behavior to product change.
Target Audience
The primary users are product managers, UX/UI designers, and growth analysts at SaaS, mobile, and consumer‑facing digital product companies seeking data‑driven optimization of user experience and key growth metrics.
Features
- Real‑time event ingestion pipeline with schema‑less tracking for web, mobile, and API services
- Funnel and cohort analytics engine that calculates conversion, churn, and retention rates across custom segments
- AI‑driven recommendation engine that ranks UX issues by projected impact on adoption and revenue
- Integrated session replay and heat‑map visualizations linked to quantitative metrics
- Native plugins for Figma, Sketch, and Adobe XD that overlay analytics insights onto design mockups
- Configurable dashboards with role‑based access and export to CSV, PowerBI, or Looker
- RESTful and GraphQL APIs for programmatic access to raw events and derived insights
- Automated anomaly detection alerts delivered via Slack, email, or webhook integrations