DESelect provides a no-code audience segmentation platform for Salesforce Marketing Cloud, enabling users to create targeted segments quickly using a drag-and-drop interface. This solution eliminates technical dependencies, allowing marketing teams to optimize campaign performance and improve engagement without requiring SQL expertise.
Funding
$6.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Salesforce Marketing Cloud (SFMC) users often face challenges in creating targeted audience segments due to the complexity of the platform and the need for specialized technical skills like SQL. This dependency on technical expertise creates bottlenecks, slows down campaign execution, and limits the ability of marketing teams to quickly adapt to changing customer behaviors.
Solution
DESelect provides a no-code marketing optimization platform for Salesforce Marketing Cloud, empowering marketers to build and manage audience segments through an intuitive, drag-and-drop interface. By abstracting away the complexities of SQL and data structures, DESelect enables marketing teams to access and utilize all their data extensions within SFMC to create highly targeted and personalized campaigns. The platform comprises three modules: Segment for audience segmentation, Engage for send-frequency optimization, and Search for quickly locating any object within SFMC. DESelect helps marketing teams eliminate technical dependencies, accelerate campaign execution, and optimize campaign performance to improve customer engagement and drive revenue.
Target Audience
DESelect targets marketing teams using Salesforce Marketing Cloud, specifically marketing leaders seeking to eliminate bottlenecks, campaign planners aiming to optimize campaign performance, and CRM/MarTech teams focused on saving time managing data.
Features
- Drag-and-drop interface for audience segmentation, enabling users to combine and filter data from multiple sources without writing SQL
- Unified access to all data extensions within Salesforce Marketing Cloud
- Segment module enables creation of complex audience segments 50% faster
- Engage module optimizes send frequency and prioritizes campaigns based on subscriber behavior
- Search module provides a free tool to instantly find any object within Salesforce Marketing Cloud
- Solutions tailored for various industries, including automotive, education, retail, and telecommunications
- Role-based solutions for marketing leaders, campaign planners, and CRM/MarTech teams