Departmnt
departmnt.xyz provides an NFC-powered platform that connects physical products, live events, and real-world moments to a digital system owned by the brand. The platform captures proof of presence through deliberate taps, linking every interaction to a single customer profile for campaign management and engagement tracking. It emphasizes active user consent and data security, distinguishing itself from passive location tracking.
- Hardware
- Internet of Things
- Software Only
Funding
Founders
Product
Problem
Brands lose visibility into the most valuable customer interactions that occur in the physical world, such as product usage, event attendance, and in-store visits. These moments are often untracked, unowned, and unconnected to digital customer records, leaving brands without a complete picture of engagement and limiting their ability to build lasting relationships.
Solution
departmnt.xyz provides a platform that uses Near Field Communication (NFC) technology to connect physical touchpoints to a brand-owned digital system. A customer taps an NFC tag on a product or at an event, which triggers a digital experience in the Portal and records a "Tap Event" as proof of presence. All interactions feed into a central Core system, where brands manage campaigns, track engagement, and consolidate every touchpoint into a single customer profile. The platform is built on active user consent, recording data only when a user deliberately taps, and employs encryption and tokenization to secure the physical interaction data.
Target Audience
Primary customers are brands and organizations that manage physical products, live events, or venues and need to capture, track, and own customer interaction data from the physical world.
Features
- NFC-based tap technology that records proof of presence with a timestamp, location, and device identifier
- Centralized Core system that unifies all touchpoints into one customer record for a complete engagement view
- Portal that triggers automated workflows, such as sending digital receipts or opening doors, upon a tap
- Active data capture model that records location only when a user physically taps a tag, unlike passive GPS tracking
- Security measures including encryption, tokenization, and monitoring for relay attacks and NFC skimming
- Compliance features including Global Privacy Control (GPC) signal support and a "Right to Know" data deletion process