Delli is an online marketplace that aggregates independent food and drink makers, offering curated product collections for both wholesale buyers (retailers, cafés, restaurants) and individual consumers. The platform provides trade‑only pricing, centralized listings, and fulfillment services, simplifying sourcing of niche pantry, snack, beverage, and specialty items while expanding market reach for small producers.
Funding
$6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
1OFounders
Product
Problem
Small independent food and drink makers often lack direct channels to reach retailers, hospitality businesses, and consumers, making it difficult for them to sell at scale. Buyers, meanwhile, struggle to discover and purchase a curated selection of these niche products in one place.
Solution
Delli operates an online marketplace that aggregates independent makers of food, drink, pantry staples, snacks, hot sauces, and olive oils. The platform curates products, provides trade‑only pricing for registered business accounts, and offers a retail storefront for individual shoppers. By centralising listings, handling order fulfillment, and showcasing new arrivals, Delli streamlines the buying process for both makers and buyers, expanding market reach for small producers while simplifying sourcing for merchants.
Target Audience
Primary customers are independent food retailers, cafés, restaurants, and hospitality businesses seeking wholesale stock, as well as individual consumers looking for specialty pantry and beverage items.
Features
- Categorised product collections (e.g., Alcohol, Pantry, Snacks, Hot Sauce, Olive Oil) for easy navigation
- Separate retail and wholesale sections with trade‑only pricing accessible after login
- Regularly updated “New In” and “Trending” selections to highlight fresh and popular items
- Direct “Buy from Maker” links that connect purchasers with the originating producer
- Integrated cart and checkout system supporting bulk orders for business customers
- Detailed product pages with pricing, vendor information, and product descriptions
- Search and filter tools to locate items by type, brand, or dietary attributes