Deko provides a multi‑lender retail finance platform that integrates directly into e‑commerce checkout flows, offering instant, tiered credit decisions and flexible payment options such as Pay Monthly, Pay‑in‑3, and reusable digital credit accounts. The solution connects merchants to a panel of vetted lenders via APIs and plug‑ins, delivering real‑time eligibility checks, automated underwriting, and a dashboard for transaction monitoring and analytics.
Funding
Funding not disclosed
Founders
Product
Problem
Retail merchants often face high cart abandonment and limited average order values because traditional credit solutions are single‑lender, require lengthy approvals, and lack seamless checkout integration. This restricts the number of customers who can access financing and hampers conversion rates across diverse product categories.
Solution
Deko operates the UK’s only multi‑lender retail finance platform, enabling merchants to embed a suite of consumer credit options directly into their checkout flow. By routing each application through a panel of vetted lenders, the service delivers instant, tiered credit decisions that increase approval rates and allow shoppers to spread payments via Pay Monthly, Pay‑in‑3, or a digital credit account. The platform integrates with existing e‑commerce systems through APIs and plug‑ins, providing real‑time eligibility checks and automated underwriting without manual intervention. Merchants gain access to a back‑office dashboard for transaction monitoring, reporting, and compliance, helping them boost basket size, reduce abandonment, and capture more sales across multiple retail sectors.
Target Audience
The primary customers are online retailers and e‑commerce merchants across sectors such as home goods, electronics, jewellery, automotive, veterinary services, leisure, wellbeing, and education who seek to embed flexible financing at checkout.
Features
- Multi‑lender panel with automated tiered decisioning to maximize approval rates for each transaction
- Instant credit eligibility check and final decision at checkout, reducing friction for shoppers
- Flexible payment products: Pay Monthly, interest‑free Pay‑in‑3, and reusable Digital Credit accounts
- Pre‑built integrations and SDKs for major e‑commerce platforms (e.g., Craft Commerce) and API endpoints for custom implementations
- Real‑time transaction data and analytics dashboard for merchants, including conversion metrics and average order value tracking
- FCA‑regulated credit brokering with end‑to‑end encryption and role‑based access controls to ensure data security and compliance
- White‑label UI components that can be branded to match the merchant’s storefront experience
- Merchant support portal and developer documentation for rapid onboarding and ongoing maintenance