deepPulse leverages deep's search technology to quantify public perception and emerging trends across various topics. It identifies the most significant narratives surrounding any subject and tracks their real-time evolution. The platform delivers clear, actionable insights derived from this continuous analysis of public discourse.
Funding
Funding not disclosed
Founders
Product
Problem
Public relations and branding analysis often relies on fragmented information and subjective metrics, making it difficult to objectively quantify and track the impact of PR initiatives and brand perception in real-time. Traditional methods lack the ability to provide clear, actionable KPIs for effective decision-making.
Solution
DeepPulse offers a platform that uses deep-learning algorithms to quantify and simplify public sentiment and impact in real-time, providing objective KPIs for PR and branding analysis. The platform scans news articles, prioritizes them by relevance, sentiment, and impact, and deduplicates coverage. It delivers insights into public perception, enabling users to compare topics, track the success of initiatives with milestone insights, and make informed decisions based on quantified data.
Target Audience
The primary users are PR, branding, communications, and marketing professionals in agencies and companies who need to measure and analyze the impact of their initiatives on public perception.
Features
- Sentiment analysis using deep-learning algorithms to assess public sentiment towards specific topics.
- Impact analysis combining mentions, source influence, topic relevance, and comparisons to peer groups for objective share-of-voice measurement.
- Milestone Insights to track the impact of PR initiatives and events on public perception.
- Peer-group comparisons for benchmarking topics and competitors using objective KPIs.
- Contextualized reporting that prioritizes relevant articles based on sentiment and impact.
- Deduplicated reporting that summarizes duplicate articles.
- Time-series tracking of mentions, impact, and sentiment in shareable graphics.
- Exportable reports in PDF or CSV format.
- Börsen-Insights to correlate stock or ETF performance with public perception.
- Sources analysis to identify the most relevant media outlets.
- Categories analysis to understand the thematic classification of coverage.
- Topics analysis to identify dominant sub-themes in the coverage.