DeepIntent is a healthcare marketing technology company that employs data-driven digital media strategies to enhance patient engagement through targeted messaging. The platform improves treatment adherence by effectively communicating with specific patient populations, addressing the challenge of poor healthcare communication.
Funding
Funding not disclosed
Founders
Product
Problem
In the pharmaceutical industry, traditional digital advertising KPIs like clicks and click-through rates often fail to accurately measure campaign effectiveness due to long conversion windows and offline prescription events. This makes it difficult for pharmaceutical brands to optimize their ad spend and improve health outcomes.
Solution
DeepIntent offers a healthcare advertising platform that leverages real-world health data and health intelligence to optimize campaigns for pharmaceutical brands. The platform integrates media, identity, and clinical data to provide actionable insights and improve audience quality. By focusing on health-specific outcomes such as doctor visits, new patient starts, and total prescriptions, DeepIntent enables advertisers to deliver relevant ads to healthcare professionals and patients, increasing awareness, improving treatment adherence, and driving better health outcomes. The platform's health intelligent DSP, DeepIntent Copilot, uses connected intelligence to optimize strategy at all stages of campaign planning and activation.
Target Audience
The primary customers are pharmaceutical brands and healthcare agencies seeking to improve the effectiveness of their digital advertising campaigns by leveraging health data and optimizing for real-world outcomes.
Features
- Real-time campaign optimization using health data integrated into privacy-compliant identity graphs
- Audience Quality (AQ) metric to measure the percentage of ad exposure delivered to relevant patient populations
- Integration with data providers like IQVIA and Komodo Health for comprehensive health datasets
- DeepIntent Copilot, a health intelligent DSP, that provides insights and recommendations based on real-time media data tied to clinical outcomes
- Data HealthChecks program to ensure transparency and compliance of third-party data sources
- Support for omnichannel campaigns across display, video, native, and connected TV
- HealthFirst Vaccine Audiences, combining audience modeling with real-world vaccine data