Deeping Source utilizes patented video anonymization technology to transform CCTV footage into actionable insights for retail environments, enabling the collection of pre-purchase data without privacy violations. Their analytics platform provides real-time metrics on customer behavior, enhancing store efficiency and driving revenue growth through data-driven decision-making.
Funding
$16M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Retail stores lack comprehensive data on customer behavior before purchases, hindering their ability to optimize store layouts, product placement, and staffing levels. Traditional methods of data collection often raise privacy concerns, limiting the ability to gather detailed insights into customer preferences and shopping patterns.
Solution
Deeping Source provides an AI-powered video analytics platform that transforms existing CCTV footage into actionable insights while protecting customer privacy through advanced anonymization techniques. The platform analyzes pre-purchase behavior, such as customer movement, product interaction, and queueing patterns, to identify opportunities for improving store efficiency and increasing sales. By leveraging spatial AI and real-time video analysis, retailers can gain a deeper understanding of customer preferences and optimize the in-store experience without compromising privacy. The platform's insights enable data-driven decisions related to store layout, product placement, staffing, and marketing strategies.
Target Audience
The primary target audience includes retail store operators and managers seeking to improve store efficiency, optimize customer experience, and increase sales through data-driven decision-making.
Features
- Patented video anonymization technology to ensure customer privacy while collecting data
- Real-time spatial AI that analyzes customer movement and interaction with products
- People counting and attribute estimation (age/gender) for demographic analysis
- Queue monitoring to optimize staffing and reduce wait times
- Product analysis to determine conversion rates and product value
- Funnel analysis to identify bottlenecks in the customer journey
- Intrusion detection and behavior analysis for loss prevention
- Scalable AI that can analyze spaces of any size
- Web dashboard for visualizing insights and generating reports