Deedster

About Deedster

Deedster provides a digital platform that utilizes scientific data and transaction categorization to calculate individual carbon footprints and promote sustainable consumption behaviors. By engaging users with actionable insights and gamified rewards, the platform addresses the need for increased awareness and participation in climate action among consumers and employees.

<problem> Many individuals and organizations lack clear insights into their carbon footprint and struggle to translate awareness into tangible climate action. Existing methods for calculating and understanding environmental impact can be complex, inaccessible, and fail to drive behavioral change. </problem> <solution> Deedster provides a data-driven platform that enables individuals and organizations to measure, understand, and reduce their environmental impact. By connecting to transaction categorization systems, Deedster's carbon calculator transforms payments into actionable insights, providing a granular carbon footprint based on national data and methodologies. The platform leverages gamification, personalized content, and tailored climate actions to motivate users to adopt sustainable behaviors. Deedster offers solutions for both banks/fintechs and corporates, enabling them to engage customers and employees in climate action, promote sustainable lifestyles, and achieve net-zero goals. </solution> <features> - Carbon footprint calculator using national data and over 90 data sources to provide a granular and relevant carbon footprint. - Integration with transaction categorization systems to transform payments into actionable insights. - Gamified platform with points, reward systems, and team challenges to motivate users to reduce their footprint. - Customizable content library with quizzes and Deeds crafted by content creators to make climate science digestible. - Climate Action Portal for banks to manage the carbon emissions of their SME customers, guide transition plans, and report on progress. - Employee engagement program with team challenges, quizzes, and tailored climate actions to promote sustainability within organizations. - Data-driven personalization to spark user engagement and encourage behavioral changes with targeted recommendations. - Secure data handling and GDPR compliance to meet the needs and requirements of financial institutions. </features> <target_audience> Deedster's primary customers include banks, fintech companies seeking to integrate sustainability into their offerings, and corporations aiming to engage employees in their net-zero strategies. </target_audience>

What does Deedster do?

Deedster provides a digital platform that utilizes scientific data and transaction categorization to calculate individual carbon footprints and promote sustainable consumption behaviors. By engaging users with actionable insights and gamified rewards, the platform addresses the need for increased awareness and participation in climate action among consumers and employees.

Where is Deedster located?

Deedster is based in Stockholm, Sweden.

When was Deedster founded?

Deedster was founded in 2016.

How much funding has Deedster raised?

Deedster has raised $6.2M.

Who founded Deedster?

Deedster was founded by Daniel Dellham.

  • Daniel Dellham - Co-founder
Location
Stockholm, Sweden
Founded
2016
Funding
$6.2M
Employees
29 employees
Major Investors
Wellstreet

Deedster

10
Relative Traction Score based on online presence metrics compared to companies in the same age group.

Executive Summary

Deedster provides a digital platform that utilizes scientific data and transaction categorization to calculate individual carbon footprints and promote sustainable consumption behaviors. By engaging users with actionable insights and gamified rewards, the platform addresses the need for increased awareness and participation in climate action among consumers and employees.

deedster.com2K+
Founded 2016 – Stockholm, Sweden

Funding

No specific funding rounds found.

Total Funding

$6.2M

Backed by

Wellstreet

Team (25+)

Daniel Dellham

Co-founder

Company Description

Problem

Many individuals and organizations lack clear insights into their carbon footprint and struggle to translate awareness into tangible climate action. Existing methods for calculating and understanding environmental impact can be complex, inaccessible, and fail to drive behavioral change.

Solution

Deedster provides a data-driven platform that enables individuals and organizations to measure, understand, and reduce their environmental impact. By connecting to transaction categorization systems, Deedster's carbon calculator transforms payments into actionable insights, providing a granular carbon footprint based on national data and methodologies. The platform leverages gamification, personalized content, and tailored climate actions to motivate users to adopt sustainable behaviors. Deedster offers solutions for both banks/fintechs and corporates, enabling them to engage customers and employees in climate action, promote sustainable lifestyles, and achieve net-zero goals.

Features

Carbon footprint calculator using national data and over 90 data sources to provide a granular and relevant carbon footprint.

Integration with transaction categorization systems to transform payments into actionable insights.

Gamified platform with points, reward systems, and team challenges to motivate users to reduce their footprint.

Customizable content library with quizzes and Deeds crafted by content creators to make climate science digestible.

Climate Action Portal for banks to manage the carbon emissions of their SME customers, guide transition plans, and report on progress.

Employee engagement program with team challenges, quizzes, and tailored climate actions to promote sustainability within organizations.

Data-driven personalization to spark user engagement and encourage behavioral changes with targeted recommendations.

Secure data handling and GDPR compliance to meet the needs and requirements of financial institutions.

Target Audience

Deedster's primary customers include banks, fintech companies seeking to integrate sustainability into their offerings, and corporations aiming to engage employees in their net-zero strategies.

Sources:

1
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