Deedster provides a digital platform that utilizes scientific data and transaction categorization to calculate individual carbon footprints and promote sustainable consumption behaviors. By engaging users with actionable insights and gamified rewards, the platform addresses the need for increased awareness and participation in climate action among consumers and employees.
Funding
$6.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many individuals and organizations lack clear insights into their carbon footprint and struggle to translate awareness into tangible climate action. Existing methods for calculating and understanding environmental impact can be complex, inaccessible, and fail to drive behavioral change.
Solution
Deedster provides a data-driven platform that enables individuals and organizations to measure, understand, and reduce their environmental impact. By connecting to transaction categorization systems, Deedster's carbon calculator transforms payments into actionable insights, providing a granular carbon footprint based on national data and methodologies. The platform leverages gamification, personalized content, and tailored climate actions to motivate users to adopt sustainable behaviors. Deedster offers solutions for both banks/fintechs and corporates, enabling them to engage customers and employees in climate action, promote sustainable lifestyles, and achieve net-zero goals.
Target Audience
Deedster's primary customers include banks, fintech companies seeking to integrate sustainability into their offerings, and corporations aiming to engage employees in their net-zero strategies.
Features
- Carbon footprint calculator using national data and over 90 data sources to provide a granular and relevant carbon footprint.
- Integration with transaction categorization systems to transform payments into actionable insights.
- Gamified platform with points, reward systems, and team challenges to motivate users to reduce their footprint.
- Customizable content library with quizzes and Deeds crafted by content creators to make climate science digestible.
- Climate Action Portal for banks to manage the carbon emissions of their SME customers, guide transition plans, and report on progress.
- Employee engagement program with team challenges, quizzes, and tailored climate actions to promote sustainability within organizations.
- Data-driven personalization to spark user engagement and encourage behavioral changes with targeted recommendations.
- Secure data handling and GDPR compliance to meet the needs and requirements of financial institutions.