Decocms
deco is an AI-service company that operates e-commerce sites, apps, and storefronts using a combination of senior engineers, AI agents, and proprietary software. The company offers an open-source CMS and Studio platform that enables non-technical team members to ship site changes directly, with pricing tied to measurable business outcomes rather than software licenses.
- Artificial Intelligence
- AI Agents
- Commerce & Shopping
- Retail Technology
- Software Only
Funding
Founders
Product
Problem
E-commerce teams face a production gap where AI tools that perform well in controlled settings fail to deliver repeatable, auditable, and cost-predictable results in mature production environments. Site maintenance and optimization requests—such as content updates, CRO tweaks, and component changes—often get bottlenecked in development queues, delaying time-to-market for weeks or months. Additionally, enterprises struggle to operationalize AI across their organizations due to fragmented tooling, inconsistent governance, and a lack of context infrastructure that prevents agents from accessing the full picture of enterprise knowledge.
Solution
deco provides an AI-native platform that operates and grows e-commerce digital experiences through a combination of open-source software, AI agents, and forward-deployed engineers. The platform includes Deco Studio, an AI operating system that serves as a workspace and control plane, and an agentic CMS that allows non-technical team members to ship site changes directly without waiting for development tickets. AI agents autonomously perform tasks such as reordering product collection pages by predicted revenue, diagnosing site performance issues, and generating content, while senior engineers handle complex implementations and ongoing optimization. The company operates on a results-based model where customers pay for measurable growth and outcomes rather than software licenses, with AI agents and engineers embedded in the customer's workflow to continuously improve site performance, SEO, and conversion rates.
Target Audience
Primary customers are e-commerce brands and retailers—particularly those operating on platforms like VTEX—that need to continuously optimize their storefronts, along with enterprise teams seeking to operationalize AI across their digital operations without building internal AI platforms from scratch.
Features
- Open-source core platform with self-hosted deployment option, allowing customers to run the software on their own infrastructure with their own keys and data
- Deco Studio workspace featuring AI agents that can autonomously execute tasks, diagnose site issues weekly, and run automated workflows
- Agentic CMS that enables non-technical users to edit content, create new components, and publish changes directly through natural language instructions
- MCP (Model Context Protocol) integration for secure, controlled access to Google Analytics and Google Search Console data, enabling AI agents to generate reports and automations
- Autonomous agents that learn from user behavior, retrain on configurable cadences, and publish changes directly to production—demonstrated to generate +10% revenue on collection pages in controlled A/B tests
- Cloud-hosted analytics pipeline with monitoring dashboards tracking page views, cache hit rates, and performance benchmarks
- FHIR-compatible API and TypeScript SDK for seamless integration with existing e-commerce infrastructure and electronic health record systems