Decibel is an audio advertising platform that enables users to publish programmatic audio ads across various channels, including Spotify, podcasts, and digital radio, using listener-level targeting. The platform simplifies ad creation and management, allowing brands to efficiently reach their desired audiences while benefiting from lower CPMs and streamlined workflows.
Funding
$90K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Creating and managing audio ad campaigns across multiple channels like Spotify, digital radio, and podcasts can be complex and time-consuming, often requiring specialized knowledge and resulting in higher costs. Brands struggle to efficiently target specific listener segments and optimize their campaigns for maximum reach and impact.
Solution
Decibel provides a self-service audio advertising platform that simplifies the process of publishing programmatic audio ads across a wide range of channels. The platform offers listener-level targeting, enabling brands to reach their desired audiences with greater precision. By streamlining ad creation, campaign management, and reporting, Decibel empowers advertisers to achieve lower CPMs and improve overall workflow efficiency. The platform also provides tools to adapt existing visual ads for audio, and offers AI voices for ad creation.
Target Audience
Decibel is designed for brands and agencies looking to efficiently create, manage, and deploy audio advertising campaigns across diverse digital audio channels and AM/FM radio.
Features
- Programmatic audio ad buying across various channels, including Spotify, TuneIn, and iHeartRadio
- Listener-level targeting based on behavioral and contextual data
- Simplified ad creation process with script templates and AI voice options
- Adaptation of existing television or social media ads for audio formats
- Real-time campaign reporting and analytics
- Integration with AM/FM radio and digital audio channels