Deben provides strategic media planning software designed to unify planning across channels and accelerate workflow efficiency. Its platform uses industry-leading algorithms to connect audience data with available inventory, maximizing media performance objectives. This solution empowers teams to explore and compare scenarios easily, significantly increasing strategic output volume.
Funding
$150K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Media planning is often a fragmented process, relying on disparate data sources and manual workflows, making it difficult for agencies to efficiently build and compare strategic scenarios. The lack of a unified platform across channels hinders optimal allocation of media spend and reduces the ability to maximize campaign performance.
Solution
Deben provides a strategic media planning software designed to unify cross-channel planning and supercharge agency workflows. The platform integrates audience data and impact algorithms to optimize campaign performance by identifying the most effective inventory and channels. It enables users to construct and evaluate multiple strategic scenarios, leveraging historical data and proprietary insights to enhance decision-making. Deben delivers client-ready outputs, including flowcharts, performance views, and buying protocols, streamlining workflows and improving media plan efficiency. By maximizing available data and incorporating agency-specific insights, Deben empowers client teams to consistently deliver high-value strategic outputs.
Target Audience
Deben is designed for media planning agencies seeking to improve the efficiency and performance of their media plans.
Features
- Integrates over 20 audience and impact algorithms to optimize media selection.
- Enables building and comparison of multiple strategic scenarios with budget, channel, publisher, flighting, and daypart variables.
- Incorporates proprietary insights from historical campaigns and marketing mix models (MMMs).
- Generates client-ready outputs, including flowchart views, performance views, and buying protocols.
- Maximizes the use of available data within the agency's environment.
- Provides an objectives-led approach, aligning algorithms to maximize campaign outcomes.
- Offers audience-driven selection, from general personas to targeted PII lists.