Dealerwing utilizes AI to analyze dealership management system (DMS), original equipment manufacturer (OEM), and conquest data, creating a Unique Identifier for Operations that enhances service retention and marketing efficiency. By providing validated data and an omni-channel marketing strategy, Dealerwing helps dealerships increase customer visits and revenue while reducing service defections.
Funding
Funding not disclosed
Founders
Product
Problem
Dealerships struggle with service retention due to fragmented data across various systems, leading to inefficient marketing and lost revenue opportunities. Incomplete or inaccurate data hinders targeted marketing efforts, resulting in service defections and reduced customer lifetime value.
Solution
Dealerwing leverages AI to analyze data from dealership management systems (DMS), original equipment manufacturers (OEMs), and other sources to create a unified customer profile. This "Unique Identifier for Operations" enables dealerships to implement targeted, omni-channel marketing strategies designed to increase service visits and revenue. By validating and optimizing data, Dealerwing helps dealerships improve customer retention, reduce service defections, and enhance overall marketing efficiency. The platform provides transparent reporting, allowing dealerships to track campaign performance and validate results against OEM success metrics.
Target Audience
Dealerwing primarily targets automotive dealerships seeking to improve service retention, increase customer visits, and enhance marketing effectiveness.
Features
- AI-powered data analysis of DMS, OEM, and conquest data sources
- Creation of a "Unique Identifier for Operations" for unified customer profiles
- Omni-channel marketing strategy implementation across various touchpoints
- Data validation and optimization for improved targeting and efficiency
- Transparent reporting suite for campaign performance tracking
- Validation of results against OEM service retention metrics