De OerBoer runs a farm‑to‑consumer subscription that delivers weekly bags of 6‑8 or 8‑10 certified‑organic vegetables from a single local 6‑hectare farm. Fixed weekly fees (€16 or €21.50) plus a €15 annual membership cover the 24‑week season, while member‑led packing events reduce logistics costs and ensure the farmer receives a stable price. The model provides households with fresh, seasonal organic produce at transparent pricing and supports a cooperative community.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers who want fresh, certified‑organic vegetables often face high retail prices, limited seasonal variety, and a lack of transparency about where their food is grown. Small‑scale growers also struggle to reach enough buyers to achieve fair compensation and sustainable operations.
Solution
De OerBoer operates a farm‑to‑table subscription model that delivers weekly bags of freshly harvested organic vegetables directly from a local 6‑hectare grower to members’ homes. By eliminating intermediaries and organizing members to help pack the bags a few times per year, the service reduces distribution costs and passes savings on to subscribers while ensuring the farmer receives a stable, fair price. Subscribers choose between a small (6‑8 varieties) or large (8‑10 varieties) bag, each priced per week with an additional modest annual membership fee. All produce is sourced from the same certified organic farm, providing consistent quality and seasonal diversity throughout the 24‑week subscription cycle. The model also fosters a cooperative community ethos, encouraging member participation and transparency about the food supply chain.
Target Audience
The service targets households and individuals who prioritize organic, locally sourced produce and are interested in participating in a community‑driven food model, such as health‑conscious families and environmentally aware consumers.
Features
- Weekly delivery of pre‑packed organic vegetable bags (small: 6‑8 items; large: 8‑10 items) sourced from a single local farm
- Fixed weekly pricing (€16 / week for small, €21.50 / week for large) plus a €15 annual membership fee, yielding a total 24‑week cost of €399 or €531 respectively
- Member‑led packing events (≈ four times per year) that lower logistics costs and create a cooperative community experience
- Direct farm‑to‑consumer supply chain eliminates middle‑man mark‑ups and ensures fair farmer remuneration
- Transparent subscription terms and online ordering portal with clear pricing and delivery schedule
- Seasonal variety rotation aligned with organic farming practices to provide diverse produce throughout the subscription period
- Optional newsletter and blog content that educates members on organic farming, sustainability, and recipe ideas