DayOf offers a cloud‑based platform that recommends and books local experiences for conference attendees based on their real‑time schedules and location. The system enables sponsors, exhibitors, and local businesses to target participants with off‑program events and provides organizers with analytics on attendance, spend, and economic impact.
Funding
Funding not disclosed
Founders
Product
Problem
Conference attendees often have unstructured off‑program time, while sponsors, exhibitors, and local businesses lack a systematic way to connect with these travelers and to measure the resulting engagement and spend. Organizers consequently struggle to demonstrate the broader economic impact of their events beyond the official agenda.
Solution
DayOf provides a cloud‑based platform that curates and recommends local experiences aligned with each attendee’s schedule and location. The system delivers personalized activity suggestions through a mobile interface, enabling sponsors and exhibitors to invite participants to targeted off‑program events. Real‑time impact reporting aggregates attendance, spend, and engagement metrics, giving organizers, destination marketing organizations, and local partners quantifiable evidence of off‑program value. Onboarding is streamlined via API integration with conference scheduling tools and a self‑service portal for local suppliers, allowing all stakeholders to launch curated experiences within days. The platform’s analytics dashboard supports performance tracking, ROI calculations, and data export for further analysis.
Target Audience
The primary customers are conference organizers seeking to enhance attendee experience and demonstrate event impact, destination marketing organizations that want to capture conference‑related tourism spend, and local businesses aiming to attract high‑intent conference travelers.
Features
- Schedule‑aware recommendation engine that matches attendees to nearby experiences based on real‑time agenda data
- Mobile app and web portal for attendees to discover, book, and check‑in to curated activities
- Sponsor and exhibitor tools for creating targeted invitations and tracking participation rates
- Impact reporting suite that captures off‑program spend, foot traffic, and engagement metrics, with exportable CSV and API endpoints
- Self‑service supplier portal for local businesses to list offerings, set availability, and receive event‑driven bookings
- Seamless integration with conference management systems via RESTful APIs and iCal feed ingestion
- Role‑based access controls and GDPR‑compliant data handling for all user and partner information
- Dashboard visualizations for organizers and destination agencies to assess economic impact and ROI