Daybird develops vegan, cruelty-free makeup and skincare hybrids designed for simplified daily routines. Their flagship product combines a serum, moisturizer, sheer tint, and SPF 50 mineral sunscreen into a single, non-comedogenic application. This formulation delivers clinically-proven actives like Niacinamide and Zinc Oxide to provide skin benefits alongside light coverage.
Funding
$10K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many individuals seek efficient skincare and makeup solutions that streamline their daily routines without compromising skin health or protection. Traditional multi-step routines can be time-consuming and may involve products with potentially harmful ingredients.
Solution
Daybird offers a 4-in-1 Serum Skin Tint that combines the benefits of a vegan serum, moisturizer, sheer tint, and SPF 50 sunscreen into a single product. This simplifies the user's daily routine by providing essential skincare benefits, light coverage, and sun protection in one step. The non-comedogenic formula is designed for everyday use and is formulated with clinically-proven, dermatologist-approved skincare actives. The product aims to reduce the need for multiple products, saving time and effort while promoting healthy skin.
Target Audience
The primary target audience includes individuals seeking a simplified, effective skincare and makeup routine, particularly those who value vegan, cruelty-free, and multi-functional products.
Features
- Combines a serum, moisturizer, sheer tint, and SPF 50 sunscreen in one product
- Vegan and cruelty-free formulation
- Contains Niacinamide 2% to increase dermal collagen for smoother skin
- Includes Bisabolol 0.5% to reduce inflammation and even skin tone
- Formulated with Zinc Oxide 12% (non-nano) for broad spectrum SPF 50 protection against blue light and UVA/UVB rays
- Provides water and sweat resistance up to 80 minutes
- Clean formula based on Sephora standards, free from fragrance and parabens
- Available in multiple tinted shades