Day1Data provides marketers with a measurement platform that quantifies the incremental impact of both online and offline campaigns while accounting for external factors such as seasonality, pricing, and promotions. The tool helps brands allocate budget between brand awareness and performance tactics, offering guidance on when and where to spend for maximum ROI. Clients receive real‑time, data‑driven insights that enable precise optimization of multi‑channel marketing strategies.
Funding
Funding not disclosed
Founders
Product
Problem
Marketers often struggle to determine the true incremental contribution of their online and offline campaigns because traditional measurement tools ignore external influences such as seasonality, pricing changes, and promotions. This uncertainty leads to inefficient budget allocation between brand awareness and performance tactics.
Solution
Day1Data provides a SaaS platform that quantifies the incremental impact of marketing activities across both digital and offline channels while explicitly modeling external factors. The system delivers real‑time dashboards that show how each channel contributes to sales and growth, enabling marketers to identify the optimal split between brand and performance spend. By automating the data integration and analysis process, the platform offers a cost‑effective alternative to enterprise‑grade incrementality solutions, allowing brands to act quickly on insights and maximize ROI.
Target Audience
Day1Data is aimed at marketing teams and media planners at mid‑size to large consumer brands and agencies that need accurate, actionable insights on both brand awareness and performance campaigns.
Features
- Multi‑channel incrementality modeling that incorporates online, offline, seasonality, pricing and promotion data
- Automated data ingestion from ad platforms, POS systems and third‑party sources with minimal manual setup
- Real‑time visual dashboards that surface channel performance, budget allocation recommendations and growth forecasts
- Brand‑vs‑performance optimization tool that suggests the ideal spend split and timing for maximum impact
- Scalable pricing model designed for mid‑size to enterprise brands, offering enterprise‑level analytics at a lower cost
- Exportable reports and API access for integration with existing marketing tech stacks and BI tools