Dawyn is an optimization operating system for eCommerce that connects to a store’s existing analytics, session recordings, product and pricing data, enriching it with competitor benchmarks and public feedback. It continuously surfaces a ranked feed of high‑revenue pricing opportunities and lets marketers launch, monitor, and evaluate A/B price tests with a single click—no coding or developer involvement required—so brands can capture lost profit while maintaining conversion rates.
Funding
Funding not disclosed
Founders
Product
Problem
eCommerce brands often leave a significant portion of profit on the table because they lack data-driven pricing insights and struggle to run, prioritize, and analyze price experiments without extensive technical resources.
Solution
Dawyn provides an optimization operating system that connects to a store’s existing analytics, session recordings, product, and pricing data, enriching it with competitor benchmarks and public customer feedback. The platform continuously generates a ranked feed of high‑revenue pricing opportunities based on the store’s data, market trends, and learnings from thousands of prior experiments. When a user selects an opportunity, Dawyn automatically builds, launches, and evaluates the A/B test without requiring code changes or developer coordination, allowing marketers to review and tweak tests before they run. Results are delivered with clear revenue impact estimates, enabling rapid iteration and incremental profit gains while preserving conversion rates.
Target Audience
Primary users are eCommerce marketers, pricing managers, and growth teams at online retail brands that need to optimize pricing at scale without extensive engineering resources.
Features
- Unified data layer that aggregates internal shop data and external market context into a single source of truth
- Automated pricing acceptance benchmarking for every product to identify price elasticity
- Continuous “Feed” of pre‑configured, high‑impact price test suggestions ranked by expected revenue lift
- One‑click test creation, deployment, and performance monitoring without any coding or developer hand‑off
- Real‑time analytics dashboard that reports test outcomes, statistical significance, and revenue impact
- Integration with existing eCommerce tool stacks via API connectors for seamless data flow