Datos provides anonymized clickstream data, offering insights into desktop and mobile browsing behavior from millions of users globally. Their data products help businesses understand digital trends and user behavior for informed decision-making.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses often struggle to gain a comprehensive understanding of online user behavior and digital trends due to limitations in accessing and analyzing large-scale, anonymized clickstream data. This lack of visibility hinders informed decision-making in areas such as marketing optimization, product development, and competitive analysis.
Solution
Datos provides anonymized clickstream data solutions, offering insights into the browsing behavior of millions of users globally. By capturing user journeys at the URL level, Datos enables businesses to understand online intent, preferences, and decision-making processes. The platform delivers scalable data streams, including activity feeds, behavior feeds, and custom reporting, to provide a four-dimensional view of consumer behavior. Datos' data solutions are designed for seamless integration with existing systems and tools, ensuring ease of use and maximizing the utility of the data.
Target Audience
Datos serves enterprise clients, institutional finance firms, data partners, and businesses in e-commerce, retail, CPG, media, entertainment, travel, and hospitality industries seeking to leverage clickstream data for market insights and strategic decision-making.
Features
- Access to anonymized clickstream datasets from millions of panelists worldwide
- Comprehensive data points including path-to-purchase, consumer journeys, and search funnels
- Activity feeds providing visibility into the full conversion funnel and diverse user behaviors
- Behavior feeds offering detailed data on user tendencies, event-level search accounting, and aggregate data
- Custom reporting tailored for specific business needs with flexible terms and on-demand support
- Integration with in-app data through partnerships for a more complete view of consumer behavior
- Data compliant with privacy regulations, ensuring the privacy and security of user information
- Low-latency data feeds for institutional finance, delivering data before market open