About Datawifi

Datawifi is a leading platform in Latin America that utilizes WiFi networks to acquire and qualify sales leads through advanced data analytics and user segmentation. By providing real-time access to first-party data, businesses can enhance their marketing strategies and improve customer engagement in physical spaces.

```xml <problem> Businesses often struggle to gather comprehensive data about customer behavior in physical spaces, hindering their ability to personalize marketing efforts and optimize operations. Traditional methods of data collection are often limited, costly, and fail to provide real-time insights into customer demographics, interests, and movement patterns. </problem> <solution> Datawifi provides a WiFi-based analytics and marketing platform that enables businesses to collect and analyze first-party data from users connecting to their WiFi networks. The platform offers tools for user segmentation, location analytics, and targeted communication, allowing businesses to understand customer behavior in physical spaces and deliver personalized experiences. By leveraging existing WiFi infrastructure, Datawifi offers a cost-effective solution for businesses to gain real-time insights into customer demographics, interests, and behavior patterns, enabling them to improve marketing strategies, enhance customer engagement, and optimize the use of physical spaces. The platform integrates with CRM, POS, loyalty programs, email marketing, and SMS systems to provide a holistic view of the customer journey. </solution> <features> - WiFi-based data collection and analytics - User segmentation based on demographics, interests, and behavior - Location analytics to understand customer movement patterns in physical spaces - Integration with CRM, POS, loyalty programs, email marketing, and SMS systems - Customizable captive portals for user authentication and data collection - Real-time data access and reporting - Support for personalized marketing campaigns and targeted communication - Content filtering to prevent access to unwanted websites - Integration with over 40 WiFi infrastructure partners - AI-powered user segmentation </features> <target_audience> Datawifi targets businesses across various industries, including retail, hospitality, banking, education, transportation, and smart cities, that seek to leverage WiFi networks for data collection, customer engagement, and marketing purposes. </target_audience> ```

What does Datawifi do?

Where is Datawifi located?

Datawifi is based in Bogotá, Colombia.

When was Datawifi founded?

Datawifi was founded in 2016.

How much funding has Datawifi raised?

Datawifi has raised 390000.

Location

Bogotá, Colombia

Founded

2016

Funding

390000

Employees

35 employees

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Datawifi

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Executive Summary

datawifi.co 2K+

Crunchbase

Founded 2016 – Bogotá, Colombia

Funding

Estimated Funding

$300K+

Team (30+)

No team information available.

Company Description

Problem

Businesses often struggle to gather comprehensive data about customer behavior in physical spaces, hindering their ability to personalize marketing efforts and optimize operations. Traditional methods of data collection are often limited, costly, and fail to provide real-time insights into customer demographics, interests, and movement patterns.

Solution

Datawifi provides a WiFi-based analytics and marketing platform that enables businesses to collect and analyze first-party data from users connecting to their WiFi networks. The platform offers tools for user segmentation, location analytics, and targeted communication, allowing businesses to understand customer behavior in physical spaces and deliver personalized experiences. By leveraging existing WiFi infrastructure, Datawifi offers a cost-effective solution for businesses to gain real-time insights into customer demographics, interests, and behavior patterns, enabling them to improve marketing strategies, enhance customer engagement, and optimize the use of physical spaces. The platform integrates with CRM, POS, loyalty programs, email marketing, and SMS systems to provide a holistic view of the customer journey.

Features

WiFi-based data collection and analytics

User segmentation based on demographics, interests, and behavior

Location analytics to understand customer movement patterns in physical spaces

Integration with CRM, POS, loyalty programs, email marketing, and SMS systems

Customizable captive portals for user authentication and data collection

Real-time data access and reporting

Support for personalized marketing campaigns and targeted communication

Content filtering to prevent access to unwanted websites

Integration with over 40 WiFi infrastructure partners

AI-powered user segmentation

Target Audience

Datawifi targets businesses across various industries, including retail, hospitality, banking, education, transportation, and smart cities, that seek to leverage WiFi networks for data collection, customer engagement, and marketing purposes.