Data Speaks
Data Speaks is a unified measurement platform that helps DTC brands spending over $100k/month on ads replace inaccurate pixels with privacy-friendly first-party tracking. The platform combines attribution, modeling, and incrementality testing into a single source of truth called TrueNorth™, capturing 72% more conversions than pixels and enabling confident media buying decisions.
- Advertising Technology
- Data & Analytics
- Marketing Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Ad platform pixels are notoriously inaccurate, often off by 50%, causing brands to waste $0.36 of every ad dollar on ineffective marketing. When marketers can't reliably identify which channels and campaigns drive sales, they cannot confidently allocate budgets or scale growth.
Solution
Data Speaks provides a unified measurement platform that combines attribution, modeling, and incrementality testing into a single source of truth called TrueNorth™. The platform captures all conversions through privacy-friendly first-party tracking and streams them server-side to ad platforms, helping algorithms optimize performance with complete data. By stitching together every touchpoint across channels and devices, Data Speaks delivers a single, objective view of the customer journey, enabling marketers to see exactly what drives revenue and make confident media buying decisions.
Target Audience
Primary customers are DTC (direct-to-consumer) brands spending over $100k/month on ads, plus the marketing agencies and media buyers who manage their advertising investments.
Features
- First-party tracking that captures 100% of conversions and streams them server-side, bypassing blocked third-party cookies to measure 72% more conversions than pixels
- TrueNorth™ unified measurement combining attribution, modeling, and incrementality testing in one dashboard for a single source of truth
- Custom audience builder that doubles audience sizes for remarketing and builds stronger lookalike segments outperforming broad targeting
- Cross-channel, cross-device customer journey stitching to reveal which specific ads, hooks, and creative formats convert
- Incrementality testing capability that validates performance through real-world experiments, ensuring spend is driving actual sales
- Privacy-compliant tracking designed to work with current browser and platform restrictions