Data On Duty optimizes digital tracking data quality and ensures privacy compliance for businesses. Their platform automates data governance, MarTech stack management, and GDPR adherence, improving analytics reliability and visitor trust.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses struggle with ensuring the quality and compliance of their digital tracking data, leading to inefficient MarTech deployment and reduced visitor engagement. Maintaining accurate data governance and adhering to privacy regulations like GDPR presents a significant operational challenge.
Solution
Data On Duty provides a suite of solutions designed to optimize tracking performance and ensure data governance and privacy compliance. Their platform helps businesses automate data quality checks, manage MarTech stack configurations, and maintain GDPR adherence. By centralizing tag management and providing continuous monitoring, Data On Duty enables organizations to improve the reliability of their analytics and enhance user trust. This leads to more effective digital strategies and better overall website performance.
Target Audience
The primary target audience includes marketing operations professionals, data governance specialists, and digital analytics teams within businesses seeking to improve their data quality, MarTech efficiency, and regulatory compliance.
Features
- **Governance Manager:** Facilitates the creation, simulation, and execution of tag management plans and visitor journeys. It includes tools for analyzing tracking performance and optimizing MarTech stack configurations.
- **Privacy Manager:** Automates the audit of data collection processes to ensure GDPR compliance. It provides detailed reports on privacy risk factors and maintains an archive of compliance analyses for up to 13 months.
- **Visitor Trust Index:** Generates a score that quantifies a website's adherence to data privacy best practices and user consent. This index aims to boost user consent rates and improve overall visitor engagement.
- **No-code/No-extension deployment:** The platform is designed for easy integration without requiring custom coding or browser extensions.
- **Automated monitoring and alerting:** Provides real-time alerts for tracking regressions or performance degradation across multiple domains.
- **Tagging Plan Studio:** Enables optimization of data layer compliance and evaluation of various tag implementation options.
- **MarTech & Tag Migration Automation:** Streamlines the process of migrating marketing technology tools and tracking tags.