DataMage provides a contextual intelligence platform that scans text, audio, and video assets to generate real‑time suitability scores using over 750 contextual and 50 emotion‑based signals across 700+ IAB categories. The API integrates with ad servers, analytics tools, and DMPs to enable publishers to monetize inventory with precise contextual targeting and advertisers to improve campaign performance while ensuring brand safety without using personal data.
Funding
Funding not disclosed
Founders
Product
Problem
Publishers and advertisers struggle to place ads that are both relevant to the surrounding content and safe for brand image, especially across text, audio, and video formats, while maintaining user privacy.
Solution
DataMage offers a contextual intelligence platform that analyzes the semantic and emotional signals of any text, audio, or video asset. By scanning content at the URL level and applying over 750 contextual and 50 emotion‑based signals across 700+ IAB categories, the system generates real‑time suitability scores that ensure ads match the appropriate context and emotional tone. The platform integrates directly with ad servers, analytics tools, and DMPs, allowing publishers to monetize inventory with granular targeting and advertisers to improve conversion rates without relying on personal data. Brand safety is enforced through detection of unsafe content and alignment with GARM and IAB sensitive categories, while emotional resonance is measured across 52 human emotions.
Target Audience
Primary customers are digital publishers seeking to maximize ad revenue through contextual targeting and advertisers aiming to improve campaign performance while ensuring brand safety.
Features
- Multi‑modal analysis of text, audio, and video using image, sound, and scene‑by‑scene recognition
- 750+ contextual signals and 50+ emotion‑based semantic signals mapped to 700+ IAB categories
- Real‑time brand safety scoring against GARM and IAB sensitive categories, including detection of negative human emotions
- Direct integration with ad servers, analytics platforms, BI tools, and DMPs for seamless workflow
- API‑driven, omni‑channel deployment that supports pre‑scan or live content evaluation
- Custom classification and visual object recognition to achieve 100% brand suitability