Dasho
Dasho is a brand governance platform that helps marketing and brand teams ensure every piece of creator content is on-brand before it goes live. The platform uses a centralized Brand Card to define voice, tone, and rules, then scores every draft against those standards before human review. It also offers managed services for teams that want Dasho to run their content operations end-to-end.
- Artificial Intelligence
- Content & Publishing
- Marketing Technology
- Software Only
Funding
Founders
Product
Problem
Marketing and brand teams managing high volumes of creator content—such as TikTok posts, KOL collaborations, and campaign assets—often struggle to manually check every draft against brand guidelines. This leads to off-brand content slipping through and being published, requiring costly revisions or takedowns after the fact.
Solution
Dasho provides a brand-governance layer where teams define each brand's voice, tone, and rules once in a centralized Brand Card. Every creator draft is then automatically scored against that Brand Card before a human reviewer sees it, making on-brand content the default rather than the exception. The platform supports structured briefs, a content editor, approval workflows, and activity tracking, all within a single governed workspace. For teams that need more hands-on support, Dasho also offers managed services where a dedicated account lead runs content operations end-to-end against the Brand Card.
Target Audience
Primary customers are marketing and brand teams, agencies, and startups that run creator campaigns or multi-brand content portfolios at scale and need to maintain brand consistency without slowing down production.
Features
- Brand Card: codifies each brand's voice, tone, and rules once, serving as the single source of truth for every draft
- Content Scorecard: automatically scores every draft against the Brand Card before human review, catching brand drift early
- Structured briefs and content requests: replaces blank-page workflows with guided, on-brand brief templates
- Content Editor with approvals and revisions: supports drafting, commenting, and version tracking in one place
- Audience Fit scoring: grades content against the ideal customer profile (ICP) for additional alignment
- Free Brand Scan tool: analyzes any website to generate a voice profile in about 30 seconds, demonstrating the governance layer
- Managed Services: includes social content packages, creator campaign management, and one-time Brand System Builds with full IP transfer
- Regulated plan for Beauty & Health brands in the Philippines: adds maintained regulatory packs with approved facts, pre-publication checks, and human approval records