The startup operates a mortgage comparison and switching platform that utilizes artificial intelligence, big data, and open banking technology to analyze the entire mortgage market. By comparing various lender deals against clients' existing mortgages, the platform identifies potential savings and revenue opportunities, factoring in all associated fees and early repayment charges.
Funding
$9.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many mortgage holders are unaware of better deals available to them, leading to significant overspending on interest payments. Existing comparison sites often lack the sophistication to track individual financial circumstances and market changes continuously, resulting in missed savings opportunities. Mortgage brokers also need tools to efficiently manage client portfolios and identify switching opportunities.
Solution
Dashly operates a mortgage monitoring platform that uses AI and open banking to track and compare a user's mortgage against thousands of deals in the market. The platform's algorithms analyze a multitude of factors, including property value, outstanding balance, and financial circumstances, to identify potential savings. When a better deal is found, users and their mortgage advisors are alerted, taking into account switching costs and early repayment charges. Dashly also provides mortgage brokers with tools to manage client portfolios, identify switching opportunities, and generate personalized marketing materials.
Target Audience
Dashly targets both individual mortgage holders seeking to minimize interest payments and mortgage advisors looking to enhance client relationships and identify new revenue streams.
Features
- 24/7 mortgage monitoring using proprietary algorithms
- Comparison against the entire mortgage market, updated daily
- Personalized alerts for potential savings, considering fees and charges
- Integration with existing CRM systems for seamless data management
- MortgageDoc.AI for automated data cleansing and structuring of mortgage records
- FinComms Strategy 2.0 for modular communication touchpoints based on client circumstances
- Tools for generating personalized marketing collateral, including better deal alerts and monthly reports
- Mobile app for push notifications and real-time updates
- Property value checker
- Mortgage borrowing calculator