Dashflow ingests marketing channel data from platforms like Google Ads, Facebook Ads, and GA4, cleansing and unifying it into a comprehensive data table. This unified data is stored efficiently as a Parquet file in cloud storage, ready for ingestion by any business intelligence or advanced analytics tool. The platform enables data-driven decision-making by providing clean, accessible marketing performance data for optimization across various business sizes.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses often struggle with fragmented marketing data residing in disparate paid and organic channels and CRM systems, leading to data silos and hindering comprehensive insights. This makes it difficult to accurately measure marketing performance, optimize ad spend, and ensure data quality for reliable analytics and decision-making.
Solution
Dashflow provides a unified data model that integrates marketing data from various sources, including advertising platforms, analytics tools, social media insights, search engine data, and CRM systems. The platform cleanses, matches, and unifies this data into a comprehensive data table stored as a Parquet file in cloud blob storage, making it accessible to any business intelligence software or API. Dashflow automates marketing governance, improves data quality, and enables users to gain actionable insights without extensive engineering resources or complex ETL processes. By unifying marketing data, Dashflow allows businesses to compare marketing activities from impressions to revenue in a single view, facilitating data-driven analytics, forecasting, and AI initiatives.
Target Audience
Dashflow is designed for small to large enterprises focused on tracking maturity, improving data quality, and optimizing marketing performance through data-driven decision-making.
Features
- Connectors for major advertising platforms (Facebook Ads, Google Ads, etc.), analytics tools (Google Analytics 4), social media insights, search engine data (Google Search Console), and CRM systems (HubSpot, Dynamics 365)
- Unified data model covering 95% of marketing analytics use cases, measuring conversions and engagements
- Cleansing and matching of messy tracking and marketing channel data using intelligent algorithms
- Automated monitoring of data quality with personalized recommendations for enhanced data governance
- Pre-built Power BI dashboard templates created by digital analytics experts, customizable to specific needs
- Data storage as a single Parquet file in cloud blob storage for efficient access by BI tools, APIs, or scripts
- Secure storage of access tokens in Microsoft Azure Key Vault