Heloisa Helena
CEO
Da Roça offers a digital marketplace and advisory platform connecting small-scale agricultural producers with agronomists and consumers. The platform provides data-driven tools for optimizing cultivation, accessing smart farming resources, and facilitating direct sales, enabling producers to improve sustainability and profitability.
Small-scale agricultural producers often lack access to specialized agronomic expertise and efficient market channels, hindering their ability to adopt sustainable practices and achieve fair pricing. This disconnect limits their operational scalability and profitability, while also restricting consumer access to responsibly sourced produce.
Da Roça provides a digital marketplace and data-driven advisory platform that connects agricultural producers directly with agronomists and consumers. The platform facilitates access to smart farming tools, cultivation planning resources, and certification pathways, enabling producers to optimize their operations and expand market reach. By leveraging data intelligence, Da Roça supports sustainable management practices and promotes transparent pricing, fostering a more equitable and efficient agricultural ecosystem.
The primary users are small to medium-sized agricultural producers seeking to improve their farming practices and market access, as well as agricultural consultants looking to expand their client base.