DappFuse is an on-chain data platform that enables marketers to capture and analyze customer interactions across blockchain networks, integrating this data with existing marketing tools. By providing real-time insights into on-chain activities, such as token transfers and NFT transactions, DappFuse enhances customer profiles and optimizes marketing strategies for the Web3 landscape.
Funding
Funding not disclosed
Founders
Product
Problem
Marketers often lack comprehensive insights into customer behavior within Web3 ecosystems, missing key interactions like token transfers, NFT transactions, and smart contract engagements. This absence of on-chain data creates incomplete customer journey maps and limits the effectiveness of targeted advertising and marketing automation strategies.
Solution
DappFuse is an on-chain data platform that enables marketers to capture, analyze, and integrate customer interactions across blockchain networks with existing marketing tools. The platform monitors on-chain events, including token transfers, NFT transactions, and smart contract activities, providing real-time insights into customer behavior. DappFuse uses its SDKs to match Web3 users with Web2 ad and analytics identifiers, enhancing customer profiles by integrating on-chain data. This allows marketers to create a complete customer journey, precisely target on-chain customer actions, and trigger marketing automation campaigns based on on-chain events.
Target Audience
DappFuse primarily targets marketing teams seeking to enhance their understanding of customer behavior in Web3 and integrate on-chain data into their existing marketing strategies.
Features
- Real-time event capture on Ethereum, Polygon, Optimism, Arbitrum, and Base
- Tracking of on-chain activity, including token and NFT transfers and smart contract interactions
- Advanced filters for creating marketing segments based on on-chain customer behavior
- No-code integrations to send on-chain data to digital marketing tools
- Identity SDK to merge customer interactions from web interfaces and apps with on-chain activity
- Live monitoring of triggers and destinations