Daisy Pay operates a creator-powered ad network designed to boost the performance of organic and paid content across social media platforms. The platform uses AI matching to connect existing content with relevant creators who then amplify reach through guaranteed engagement like shares and comments. This service allows marketers to leverage authentic creator promotion to achieve lower CPMs and scale content visibility quickly.
Funding
$3.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands struggle to increase the visibility and engagement of their organic social media content amidst the constant noise and competition on platforms like Instagram, TikTok, and Snapchat. Traditional methods of boosting content often require significant ad spend and don't always guarantee authentic engagement.
Solution
Daisy provides a platform for brands to amplify their existing social media content through a network of verified creators. Brands can activate creators of various sizes to engage with their content, increasing visibility and improving performance. Daisy facilitates controlled messaging through pre-approved comments, ensuring brand positioning is consistent. The platform also offers precise sequencing, spreading out boosts across crucial hours after content is posted to maximize reach and longevity.
Target Audience
Daisy targets brands looking to improve the organic visibility and engagement of their social media content, as well as marketing agencies managing social media campaigns for their clients.
Features
- Creator network with access to influencers ranging from 10k to 10m followers across major social media platforms
- Controlled messaging with pre-approved comments for influencers to use
- Precise sequencing to strategically distribute engagement during peak hours
- Engagement verification to ensure authentic interactions from creators
- Reporting dashboard to track content performance and campaign effectiveness