DailyKarma provides brands with a curated suite of cause‑marketing campaigns that integrate purpose into ecommerce experiences, helping businesses boost customer spending, loyalty, and advocacy. Through a Shopify app and a turnkey API, companies can launch purpose‑driven campaigns instantly while the platform handles nonprofit co‑venturing compliance. The service turns social causes into measurable marketing initiatives that engage shoppers and deliver both impact and business results.
Funding
Funding not disclosed
Founders
Product
Problem
Brands that want to incorporate cause‑marketing into their ecommerce experience often face complex nonprofit vetting, co‑venturing compliance, and the need for custom development, which makes it difficult to launch and scale purpose‑driven campaigns.
Solution
DailyKarma provides a curated library of cause‑marketing campaigns that can be added to an online store in minutes through a Shopify app or a turnkey API. The platform handles nonprofit selection, tax‑advantaged giving structures, and co‑venturing compliance, removing legal and operational barriers for merchants. Campaigns are designed to embed giving at key points in the customer journey, encouraging higher spend, repeat purchases, and brand advocacy. Real‑time donation tracking and impact reporting give brands measurable social outcomes and data insights to demonstrate ROI. DailyKarma also offers AI‑powered tools and consulting to tailor campaigns to a brand’s mission and audience.
Target Audience
Ecommerce brands, particularly those on Shopify, and direct‑to‑consumer retailers seeking to add purpose‑driven experiences that boost sales and customer loyalty.
Features
- Pre‑vetted nonprofit catalog with global donation distribution
- Shopify app and API for instant campaign deployment across web and mobile channels
- Automated co‑venturing compliance and tax‑advantaged giving management
- AI‑driven analytics dashboard showing conversion lift, average order value, and engagement metrics
- Omni‑channel campaign suite supporting discounts, donations, and cause‑related messaging
- Mission‑aligned marketing consultation and campaign customization services