Dagangan operates a tech-enabled rural commerce platform that utilizes micro-hubs to provide affordable access to daily necessities for retailers in Indonesia's tier 3-4 cities. By sourcing products from local small and medium-sized enterprises, Dagangan reduces delivery costs and offers prices that are approximately 20% lower than traditional wholesalers, thereby enhancing the local economy.
Funding
$57.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

KSFounders
Product
Problem
Retailers in Indonesia's tier 3-4 cities face challenges in accessing affordable daily necessities due to high delivery costs and reliance on traditional wholesalers. This limited access hinders their ability to compete effectively and serve their communities. Sourcing products from these wholesalers often results in inflated prices, impacting the retailers' profit margins and the affordability of goods for consumers.
Solution
Dagangan operates a tech-enabled rural commerce platform that addresses these challenges by utilizing a network of micro-hubs to provide affordable access to daily necessities for retailers in Indonesia's tier 3-4 cities. By sourcing products from local small and medium-sized enterprises (SMEs), Dagangan reduces delivery costs and offers prices that are approximately 20% lower than traditional wholesalers. The platform enables retailers to efficiently access a wide range of products, empowering them to grow their businesses and improve the local economy in smaller cities and villages. Dagangan's hub-and-spoke approach involves large suppliers sending goods to Dagangan's micro-warehouses, ensuring efficient distribution to retailers.
Target Audience
The primary target audience includes retailers and warung owners in Indonesia’s Tier 3-4 regions seeking affordable daily necessities.
Features
- Network of 50+ micro-hubs across tier 3-4 cities for localized distribution.
- Sourcing from local SMEs to empower their growth and improve the local economy.
- Mobile application for wholesale shopping.
- Minimum order quantities tailored to retailers of all scales.
- Free delivery in tier 3-4 cities.
- Product catalog of 5,000+ SKUs of high-quality and affordable products.